trusted
Solutions Partner
Take your Clay workflows further with expert help
Clay Playbook is an agency run by Joel Sinclair-Horne, focused on helping businesses get the most out of Clay. He first discovered the platform while running an outsourced staffing company and quickly saw its potential. At the start of 2024, he went full-time to help others build smarter with Clay.
Since then, Joel has worked with more than 40 companies - from solo founders to enterprises generating over $500M in revenue - delivering workflows that save time, scale outreach, and create reliable results.
Certified Clay Artisan Solutions Partner
trusted
Solutions Partner
Take your Clay workflows further with expert help
Clay Playbook is an agency run by Joel Sinclair-Horne, focused on helping businesses get the most out of Clay. He first discovered the platform while running an outsourced staffing company and quickly saw its potential. At the start of 2024, he went full-time to help others build smarter with Clay.
Since then, Joel has worked with more than 40 companies - from solo founders to enterprises generating over $500M in revenue - delivering workflows that save time, scale outreach, and create reliable results.
Certified Clay Artisan Solutions Partner
trusted
Solutions Partner
Take your Clay workflows further with expert help
Clay Playbook is an agency run by Joel Sinclair-Horne, focused on helping businesses get the most out of Clay. He first discovered the platform while running an outsourced staffing company and quickly saw its potential. At the start of 2024, he went full-time to help others build smarter with Clay.
Since then, Joel has worked with more than 40 companies - from solo founders to enterprises generating over $500M in revenue - delivering workflows that save time, scale outreach, and create reliable results.
Certified Clay Artisan Solutions Partner
Clay Playbook has powered GTM teams from
Clay Playbook has powered GTM teams from
Clay Playbook has powered GTM teams from
Services
Looking to scale smarter with Clay?
Here's what you're missing.
We design modular Clay workflows that connect your data, signals, and outreach to drive predictable pipeline.
Intelligence & Targeting
TAM / Account Universe Mapping
Competitor Intelligence and targeting
Account research and prioritization for reps
Contact enrichment and research
Audience building for paid ads campaigns
Social Media monitoring alerts
Technographic detection & stack lookup
Lookalike modeling from current customers
Buying-Committee & Persona Mapping
view more details ->
Intelligence & Targeting
Map your total addressable market, uncover buying signals, and prioritize the right accounts. Every workflow turns scattered data into actionable insights reps can target with precision.
Data & RevOps Foundation
CRM Cleaning and Enrichment
Account Scoring
Inbound Lead Routing & prioritization
Sequencer <> CRM sync
Outbound Infrastructure Set Up
Lead-to-Account matching
SOPs, playbooks & team training
view more details ->
Data & RevOps Foundation
Clean, enrich, and connect your CRM so every system speaks the same language. Build a scalable RevOps foundation that automates lead routing, scoring, and reporting.
GTM Campaign Execution
AI Outbound Messaging Personalization
Website Visitor alerts
Managed personalized outbound (copy, sequencing, sending)
Trigger-based outreach from signals/intent
Dynamic content & landing-page personalization at scale
Meeting routing & calendar booking rules
Partner outreach motions
Slack/Email notifications for reps & managers
view more details ->
GTM Campaign Execution
Turn intelligence into action with personalized outbound, inbound, and paid workflows. Trigger outreach, dynamic content, and meeting routing from real-time buyer intent.
Services
Looking to scale smarter with Clay? Here's what you're missing.
We design modular Clay workflows that connect your data, signals, and outreach to drive predictable pipeline.
Intelligence & Targeting
TAM / Account Universe Mapping
Competitor Intelligence and targeting
Account research and prioritization for reps
Contact enrichment and research
Audience building for paid ads campaigns
Social Media monitoring alerts
Technographic detection & stack lookup
Lookalike modeling from current customers
Buying-Committee & Persona Mapping
view more details ->
Intelligence & Targeting
Map your total addressable market, uncover buying signals, and prioritize the right accounts. Every workflow turns scattered data into actionable insights reps can target with precision.
Data & RevOps Foundation
CRM Cleaning and Enrichment
Account Scoring
Inbound Lead Routing & prioritization
Sequencer <> CRM sync
Outbound Infrastructure Set Up
Lead-to-Account matching
SOPs, playbooks & team training
view more details ->
Data & RevOps Foundation
Clean, enrich, and connect your CRM so every system speaks the same language. Build a scalable RevOps foundation that automates lead routing, scoring, and reporting.
GTM Campaign Execution
AI Outbound Messaging Personalization
Website Visitor alerts
Managed personalized outbound (copy, sequencing, sending)
Trigger-based outreach from signals/intent
Dynamic content & landing-page personalization at scale
Meeting routing & calendar booking rules
Partner outreach motions
Slack/Email notifications for reps & managers
view more details ->
GTM Campaign Execution
Turn intelligence into action with personalized outbound, inbound, and paid workflows. Trigger outreach, dynamic content, and meeting routing from real-time buyer intent.
Services
Looking to scale smarter with Clay?
Here's what you're missing.
We design modular Clay workflows that connect your data, signals, and outreach to drive predictable pipeline.
Data & RevOps Foundation
TAM / Account Universe Mapping
Competitor Intelligence and targeting
Account research and prioritization for reps
Contact enrichment and research
Audience building for paid ads campaigns
Social Media monitoring alerts
Technographic detection & stack lookup
Lookalike modeling from current customers
Buying-Committee & Persona Mapping
view more details ->
Data & RevOps Foundation
Map your total addressable market, uncover buying signals, and prioritize the right accounts. Every workflow turns scattered data into actionable insights reps can target with precision.
Data & RevOps Foundation
CRM Cleaning and Enrichment
Account Scoring
Inbound Lead Routing & prioritization
Sequencer <> CRM sync
Outbound Infrastructure Set Up
Lead-to-Account matching
SOPs, playbooks & team training
view more details ->
Data & RevOps Foundation
Clean, enrich, and connect your CRM so every system speaks the same language. Build a scalable RevOps foundation that automates lead routing, scoring, and reporting.
GTM Campaign Execution
AI Outbound Messaging Personalization
Website Visitor alerts
Managed personalized outbound (copy, sequencing, sending)
Trigger-based outreach from signals/intent
Dynamic content & landing-page personalization at scale
Meeting routing & calendar booking rules
Partner outreach motions
Slack/Email notifications for reps & managers
view more details ->
GTM Campaign Execution
Turn intelligence into action with personalized outbound, inbound, and paid workflows. Trigger outreach, dynamic content, and meeting routing from real-time buyer intent.
Pricing
A done-for-you growth engine
that scales with you
From data sourcing to RevOps, we turn Clay into a predictable growth machine - giving you more qualified opportunities and less time wasted on manual setup.
A plan sculpted for you
We listen to your goals and how your team works. Then we build a plan that suits your growth plans.
Get your own Clay Playbook
We build your own playbook that is built for your business. That can include hands-on setup, clear SOPs, and team training so you can run it with confidence.
Modular and flexible Clay Workflows
We build your workflows in blocks, so you can add things like new data sources without starting over. It makes small, steady improvements easy at every step.
White-glove support
Talk to us in the way that suits you - Slack, video, or phone. We’re easy to reach and quick to help.
Pause or cancel anytime
You’re in control. Pause, cancel, upgrade, or scale down whenever you need.
Your Clay Playbook
Limited spots
A fully customised Clay Playbook designed to fuel your company’s growth.
starting from
$5,000/month
A Clay Playbook tailored to your business
Complete setup of all core Clay workflows
Integration across your GTM stack
On-demand video calls for strategy and training
Clear SOPs for when your teams wants to go in-house
Loom videos explaining every workflow step
Continuous optimisation and workflow maintenance
Live support via Slack (or whatever suits your team)
Pricing
A done-for-you growth engine that scales with you
From data sourcing to RevOps, we turn Clay into a predictable growth machine - giving you more qualified opportunities and less time wasted on manual setup.
A plan sculpted for you
We listen to your goals and how your team works. Then we build a plan that suits your growth plans.
Get your own Clay Playbook
We build your own playbook that is built for your business. That can include hands-on setup, clear SOPs, and team training so you can run it with confidence.
Modular and flexible Clay Workflows
We build your workflows in blocks, so you can add things like new data sources without starting over. It makes small, steady improvements easy at every step.
White-glove support
Talk to us in the way that suits you - Slack, video, or phone. We’re easy to reach and quick to help.
Pause or cancel anytime
You’re in control. Pause, cancel, upgrade, or scale down whenever you need.
Your Clay Playbook
Limited spots
A fully customised Clay Playbook designed to fuel your company’s growth.
starting from
$5,000/month
A Clay Playbook tailored to your business
Complete setup of all core Clay workflows
Integration across your GTM stack
On-demand video calls for strategy and training
Clear SOPs for when your teams wants to go in-house
Loom videos explaining every workflow step
Continuous optimisation and workflow maintenance
Live support via Slack (or whatever suits your team)
Pricing
A done-for-you growth engine
that scales with you
From data sourcing to RevOps, we turn Clay into a predictable growth machine - giving you more qualified opportunities and less time wasted on manual setup.
A plan sculpted for you
We listen to your goals and how your team works. Then we build a plan that suits your growth plans.
Get your own Clay Playbook
We build your own playbook that is built for your business. That can include hands-on setup, clear SOPs, and team training so you can run it with confidence.
Modular and flexible Clay Workflows
We build your workflows in blocks, so you can add things like new data sources without starting over. It makes small, steady improvements easy at every step.
White-glove support
Talk to us in the way that suits you - Slack, video, or phone. We’re easy to reach and quick to help.
Pause or cancel anytime
You’re in control. Pause, cancel, upgrade, or scale down whenever you need.
Your Clay Playbook
Limited spots
A fully customised Clay Playbook designed to fuel your company’s growth.
starting from
$5,000/month
A Clay Playbook tailored to your business
Complete setup of all core Clay workflows
Integration across your GTM stack
On-demand video calls for strategy and training
Clear SOPs for when your teams wants to go in-house
Loom videos explaining every workflow step
Continuous optimisation and workflow maintenance
Live support via Slack (or whatever suits your team)
Testimonials
Hear from teams already
scaling with Clay Playbooks
See how teams are saving weeks of setup and running smarter workflows with Clay Playbooks.
Verified review
Within a month of working with Joel, he had not only automated the Outbound workflows he was originally tasked with, but also all our inbound flows. 18 months later, the Clay workflows have generated $250k in revenue for my business from cold outbound, and he’s even built an outbound M&A target workflow for me that I have used to buy engineering companies in the UK!
Andrew Dunn
Co-Owner @ Rampd
Verified review
Before working with Joel, I knew Clay had the potential to help my business, but I didn’t know how to actually apply it; Joel taught me the platform in a way that finally clicked and helped me use it confidently across my own companies. Once I saw the power of Clay through Joel’s guidance, I knew it had to be part of Automate to Accelerate, the program where I teach business leaders how to use AI and automation to scale more efficiently, and he has since helped me teach Clay to more than 150 business leaders in the program.
Callan Faulkner
Co-Founder @ The Uncommon Business
Testimonials
Hear from teams already
scaling with Clay Playbooks
See how teams are saving weeks of setup and running smarter workflows with Clay Playbooks.
Verified review
Within a month of working with Joel, he had not only automated the Outbound workflows he was originally tasked with, but also all our inbound flows. 18 months later, the Clay workflows have generated $250k in revenue for my business from cold outbound, and he’s even built an outbound M&A target workflow for me that I have used to buy engineering companies in the UK!
Andrew Dunn
Co-Owner @ Rampd
Verified review
Before working with Joel, I knew Clay had the potential to help my business, but I didn’t know how to actually apply it; Joel taught me the platform in a way that finally clicked and helped me use it confidently across my own companies. Once I saw the power of Clay through Joel’s guidance, I knew it had to be part of Automate to Accelerate, the program where I teach business leaders how to use AI and automation to scale more efficiently, and he has since helped me teach Clay to more than 150 business leaders in the program.
Callan Faulkner
Co-Founder @ The Uncommon Business
Testimonials
Hear from teams already
scaling with Clay Playbooks
See how teams are saving weeks of setup and running smarter workflows with Clay Playbooks.
Verified review
Within a month of working with Joel, he had not only automated the Outbound workflows he was originally tasked with, but also all our inbound flows. 18 months later, the Clay workflows have generated $250k in revenue for my business from cold outbound, and he’s even built an outbound M&A target workflow for me that I have used to buy engineering companies in the UK!
Andrew Dunn
Co-Owner @ Rampd
Verified review
Before working with Joel, I knew Clay had the potential to help my business, but I didn’t know how to actually apply it; Joel taught me the platform in a way that finally clicked and helped me use it confidently across my own companies. Once I saw the power of Clay through Joel’s guidance, I knew it had to be part of Automate to Accelerate, the program where I teach business leaders how to use AI and automation to scale more efficiently, and he has since helped me teach Clay to more than 150 business leaders in the program.
Callan Faulkner
Co-Founder @ The Uncommon Business
Complex build in mind?
Let’s tackle it together
Clay Playbook is an agency that’s helped solo founders to $500M+ companies master Clay. Whether it’s coaching or custom workflows, we'll show you how to save time, scale outreach, and get results faster.
Complex build in mind?
Let’s tackle it together
Clay Playbook is an agency that’s helped solo founders to $500M+ companies master Clay. Whether it’s coaching or custom workflows, we'll show you how to save time, scale outreach, and get results faster.
Complex build in mind?
Let’s tackle it together
Clay Playbook is an agency that’s helped solo founders to $500M+ companies master Clay. Whether it’s coaching or custom workflows, we'll show you how to save time, scale outreach, and get results faster.
FAQs
Questions? We've got answers.
Everything you need to know about Playbooks, plus how we can support you directly if you need custom workflows or coaching.
What is Clay Playbook?
How is Clay Playbook different from other Clay templates?
Who is Clay Playbook for?
What’s included in the done-for-you service?
What does a consulting or coaching session include?
How long does it take to see results?
What kind of results can I expect?
FAQs
Questions? We've got answers.
Everything you need to know about Playbooks, plus how we can support you directly if you need custom workflows or coaching.
What is Clay Playbook?
How is Clay Playbook different from other Clay templates?
Who is Clay Playbook for?
What’s included in the done-for-you service?
What does a consulting or coaching session include?
How long does it take to see results?
What kind of results can I expect?
FAQs
Questions? We've got answers.
Everything you need to know about Playbooks, plus how we can support you directly if you need custom workflows or coaching.
What is Clay Playbook?
How is Clay Playbook different from other Clay templates?
Who is Clay Playbook for?
What’s included in the done-for-you service?
What does a consulting or coaching session include?
How long does it take to see results?
What kind of results can I expect?